How I Use Canva In My Freelance Writing Business

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If you read my previous post, 5 Tools I Rely On To Run My Freelance Business, you'll already know that I'm a huge fan of Canva and have been using it to help run my freelancing business for many years.

Seems I can't rave about it enough, because here I am with a new post fully dedicated to this wondrous tool. Honestly, it's no wonder CEO and Co-Founder Melanie Perkins is now one of Australia's richest women, and deservedly so – I don't even remember how I got by before this product existed. 😅

If you haven't come across it before, Canva is an extremely versatile and user-friendly graphic design tool that can be an asset to pretty much any business. I am not a designer by any means, and that's the beauty of it right there. Anyone can use Canva to create eye-catching, cohesive and unique marketing materials, beginners and experts alike.

And the platform just keeps growing and getting better. The recent introduction of the Magic Write AI text generator tool has completely changed the game for me, and helped me take my content creation to a whole new level of efficiency.

Let me break it down.

For your socials: Canva has a HUGE range of pre-designed and blank templates to choose from when creating social media content. I use it design everything from Instagram posts to Facebook and LinkedIn headers to Reels covers and IG Stories.

Marketing materials: Once again, Canva is where I turn when I need to create marketing materials like email templates, newsletters, flyers; even resumes. The built-in templates are so useful if you're a non-designer like me and find it super intimidating to try and create from a blank starting point.

Brand kits: Because I work with lots of different brands, I use Canva to create individual brand kits for the projects I'm working on so I can easily keep things like fonts and colours consistent across all the content I create. It's such a simple feature yet it makes my life so much easier.

Content writing: This is a relatively new addition to the platform and I am so here for it. At first I thought robots might be coming to take my job, but after using Magic Write for a few weeks it has quite literally taken my productivity to a whole new level. I use the AI text feature to generate ideas for blog posts, social media captions, brainstorming content ideas, and even outlining entire pages of copy. It's actually insane what this tool can do! Check out this video:

Out of all the software I use in my writing business Canva is the one I rely on the most. It is a hugely robust and powerful tool yet completely intuitive to use, which I think is what I appreciate most. There's a wonderful community of Canva creators out there too, showcasing all sorts of tips and tricks to help level up your business, which I love being a part of.

I used the (fantastic) free version for a long time which is a great place to start, but you'll note that some of the features I've mentioned here are only available as part of the Canva Pro paid subscription. If you want to test them out you can grab a free trial here.

Are you a Canva user already? How do you use it in your business? Let me know in the comments and let's share the Canva love.

~ prb x